Irish betting operator Paddy Power has dumped its advertising agency just three months after handing them the job.
In March, Paddy awarded its £20m creative account contract to Beattie McGuiness Bungay (BMB) following a four-month competitive pitch. At the time, Paddy’s head of brand Paul Sweeney said he couldn’t wait to see “how much trouble we can get into” with its new agency while a BMB exec called the deal “a marriage in …read more
Source:: Paddy Power ditches ad agency BMB after only three months, hires Lucky Generals
Paddy Power ditches ad agency BMB after only three months, hires Lucky Generals
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